Louis Vuitton and Art - 30 hotel labels

When talking about the luxury brand Louis Vuitton, most of people are thinking of the monogram bag, women's wear and men's wear. However, Louis Vuitton is one of the luxury brand bridging Art and Fashion.

Luxury brand Louis Vuitton has released a set of hotel labels which celebrate the art of travel. Thirty adhesive postcards from the brand's archive feature what are described as "the great hotels of the world, from the Plazza Athénée in Paris to the Astor House in Shanghai"

 

 

Many decades ago, there was a tradition of sticking these hotel labels on the trunks and luggage of travellers.

Affixed to trunks and luggage, these colorful, uniquely designed labels provided insight into their owners’ travels.

In addition to the beautiful book “Louis Vuitton 100 legendary trunks” the brand publishes 30 postcards reproducing 30 hotel labels (traditionally stuck to travelers’ luggage) from its private collection.

How innovative ?

•  Run out of the traditional frame - the promotion is not just focus on the luxury bags and garments but Art.If you go to the harbor City LV store, you can see a corner just for a book shop.In general, customers may not pay attention about this little corner. However, they put the Art products in the window display.It attracts more people pay attention to this kinds of products.
• Louis Vuitton focus on the aesthetic Art products- Can you imagine that you can buy a booklet,postcards and city guide in Louis Vuitton Store? they spend a space and labor in this book shop.Its not to increase the profit but just enhance the store image.
• 30 hotel labels-  There is the stamp of the means of the journeys made, of trips taken. In a few decades, it just rich people can live in hotel. Hotel will stick a stickers on the luggage. When you carry a luggage with more labels. it represents you are richer. This concept is totally match with the Luxury brand Louis Vuitton image. 

This is the window display from Louis Vuitton specialty store in Harbor City

                    

                This is the window display from Louis Vuitton specialty store in Harbor City