Giordano x Mr Leo Koo x Ocean Park

2011 is the 30th anniversary of  Giordano. In order to celebrate the big day, Giordano invited 2 parties to created a crossover ,they are singer Leo Koo and Ocean park.People may not understand this weird and fresh combination at the very beginning since the 3 parties seems doesn't have any linkage. In fact, 3 parties have same characteristics- local brand(person),Love HK and innovative!That's the reason why Giordano x Mr Leo Koo x Ocean Park appear.

Following the success of the “Ocean Park x Giordano” “O!YEAH” tee-shirt collection designed by the famous Hong Kong artist Leo Ku, Giordano International Limited (“Giordano”) will soon introduce a new series called “Save the Ocean” to her South East Asia markets in August.

The chic cross-over tee collection features the popular hammerhead shark designed by Leo Ku as the main icon. Colour palette for the collection includes sophisticated black and white against a mix of ocean blue and pops of magenta. The series will be launched in Singapore, Thailand, Malaysia and the Philippines in August to remind the public the wonderful marine world we have.

Giordano sponsor Leo Koo's concert while launching the new crossover tee

“We are delighted to have this opportunity to collaborate with Hong Kong Ocean Park and Leo Ku to promote marine life conservation throughout Asia.” remarks Ms. Iris Tang, Hong Kong Country General Manager of Giordano. “We hope this new combination of cross-over not only brings more fresh and fashionable elements into our product design, but also shows our customers Giordano’s enthusiasm in marine life conservation.” adds Ms. Tang. “Based on the excellent reception in Hong Kong, we are confident that the series will be well-received by our South East Asia patrons as well.” concludes Ms. Tang.V


Apart from the “Ocean Park x Giordano” “O!YEAH” tee-shirt collection, here comes to the limited edition special for Halloween called "halloween bash".Those  limited editionT_shirts are also designed by Leo Koo.

poster's ghost appear in the window display

photo taken in Tsim Sha Tsui

Innovative parts:

-very fresh combination

-promote the Tee, the Park and the singer at the same time, easily gain attention from the fans

-good use of the Halloween period (also China's Golden Week) to do the promotion   

written by yanko@Oct 2011