Cheers! Chivas Regal and Vivienne Westwood !

These day,even though you are not a wine person,you may still have noticed this news:

The Crossover of wine and fashion----
Chivas Regal in the design by Vivienne Westwood!



Article that i found in the newest issue of <<MR>>,
in fact this crossover also catches eyes of ladies!!
Oh my god look how beautiful it is!



To unveil its limited edition 18 Year Old,Chivas Regal has teamed up the inimitable VW at London Fashion Week.There are only 2,500 bottles of this beautiful design,priced at USD495 duty-free.Vivienne designed the bottle jacket in a three-piece coat featuring the Union Flag dating back to 1801.

This is part of Chivas Regal's fashionable collaborations with a whole host of designers from Christian Lacroix and the late Alexander McQueen in the past.



Chivas Regal 18 Year Old by Christian Lacroix
Chivas Regal 18 Year Old by Christian Lacroix features a lavish, brocade presentation box in French jacquard, with a mirrored interior, while the familiar Chivas label on the bottle is also embroidered in jacquard.
As you may not know,Chivas Regal is a blended Scotch whisky produced by Chivas Brothers, owned by Pernod Ricard. According to the brand packaging, Chivas Brothers was first established in 1801 in Aberdeen, Scotland. It is the market-leading Scotch whisky aged 12 years and above in Europe and Asia Pacific.Chivas Regal sales have grown by 61% between 2002 and 2008.Chivas Regal has been doing excellent and always able to create noise in marketing.

In 2009, Chivas Regal launched a new global advertising campaign, to run across all continents.
'Live with Chivalry' was created by the Euro RSCG advertising agency. The campaign features TV, press, and outdoor advertising.Chivas Regal also sponsored The Black Eyed Peas', Robbie Williams', Beyoncé's, and Christina Aguilera's tours in Asia.You can see that Chivas Regal is never satisfied in promoting her product qualities,but also to upgrade her status in the wine industry by Crossover with characters that from non-wine industry.She has long tried to build up a more eye-catching image and personality.Chivas Regal is trendy ,fashionable,but also classic.

And this time,Fashion industry will be the target field of her.

Back to the design of this VW design,the following are some closer looks.

The gift box,simple and luxurious !

Chivas Regal 18 Year Old by Vivienne Westwood bottle bags is a sophisticated design made of  by collage of 4 hand-cut twill fabric ,with delicate gold embroidery. 

 follow the design details  of Vivienne Westwood accessories, bottle bags coupled with printed  Vivienne Westwood signs of blue and gold Saturn badge. In addition, the bottom of each bottle bags printed with a unique number for each authenticity. 



The flash



inside



The coat



Westwood uses her expertise in tailoring and cutting, re-imagining the bottle as a figure to be adorned to create a luxurious and unique three-piece coat in true Vivienne Westwood style.

Her design are always able to "wow" you up.
Impressive and beautiful.

Our dear  Vivienne Westwood said: “I am English, so it is impossible for me to ignore British culture in my designs. It is really very satisfying to interpret some of my designs into other mediums beyond fashion.”

Just these words can already push a fan of her to buy this limited edition,even he/she may not drink!

Some may think that the biggest winner of this promotion is Chivas Regal,

However to my opinion, The brand ,Vivienne Westwood should be the one!

For example:

1. The design of this bottle bag is simple but complex,luxurious but not exaggerated.
It totally shows the intelligent and creativity of the designer.If you are a fan of this brand,aren't you proud to say "I AM A FAN OF VIVIENNE WESTWOOD!" ? if you have not been a fan of it,aren't you amazed by the design and start appreciating this brand?

Fashionholics are proud of joining the VW CR private dinner night.

2.This promotion campaign has created noise in the fashion industry and the media.

3.The status of VW is ensured,once again.

4.Who can imagine of this successful crossover of bottle bags ,between wine and fashion?
It is like Vivienne Westwood ,always amaze you without telling you in advance!

This promotion scheme is at the end in a win-win situation.

For Chivas Regal , it creates noise.Now every fashionholic know Chivas Regal .

For Vivienne Westwood,

it once again shows the creativity and unpredictable of Vivienne Westwood.

Innovative components:
1. Crossover between wine and fashion brand.
The image of Chivas Regal is luxury and passionate ,which matches the style of Vivienne Westwood,luxury and creative,always unpredictable and new.

2.Use this step to enlarge the female market of CR.

3.The design and cutting of bottle bag has shown the creativity and strength of VW.
A different way of affirmation  ,other than just focusing in the design of clothings.

Vivienne Westwood,You are always the love of fashion lovers.

For more information,
please visit the official website of Chivas Regal.   

WRITTEN BY KIA @OCT.2011

www.chivas.com

Now,go and buy this limited edition !