Giordano x Mr Leo Koo x Ocean Park

2011 is the 30th anniversary of  Giordano. In order to celebrate the big day, Giordano invited 2 parties to created a crossover ,they are singer Leo Koo and Ocean park.People may not understand this weird and fresh combination at the very beginning since the 3 parties seems doesn't have any linkage. In fact, 3 parties have same characteristics- local brand(person),Love HK and innovative!That's the reason why Giordano x Mr Leo Koo x Ocean Park appear.

Following the success of the “Ocean Park x Giordano” “O!YEAH” tee-shirt collection designed by the famous Hong Kong artist Leo Ku, Giordano International Limited (“Giordano”) will soon introduce a new series called “Save the Ocean” to her South East Asia markets in August.

The chic cross-over tee collection features the popular hammerhead shark designed by Leo Ku as the main icon. Colour palette for the collection includes sophisticated black and white against a mix of ocean blue and pops of magenta. The series will be launched in Singapore, Thailand, Malaysia and the Philippines in August to remind the public the wonderful marine world we have.

Giordano sponsor Leo Koo's concert while launching the new crossover tee

“We are delighted to have this opportunity to collaborate with Hong Kong Ocean Park and Leo Ku to promote marine life conservation throughout Asia.” remarks Ms. Iris Tang, Hong Kong Country General Manager of Giordano. “We hope this new combination of cross-over not only brings more fresh and fashionable elements into our product design, but also shows our customers Giordano’s enthusiasm in marine life conservation.” adds Ms. Tang. “Based on the excellent reception in Hong Kong, we are confident that the series will be well-received by our South East Asia patrons as well.” concludes Ms. Tang.V


Apart from the “Ocean Park x Giordano” “O!YEAH” tee-shirt collection, here comes to the limited edition special for Halloween called "halloween bash".Those  limited editionT_shirts are also designed by Leo Koo.

poster's ghost appear in the window display

photo taken in Tsim Sha Tsui

Innovative parts:

-very fresh combination

-promote the Tee, the Park and the singer at the same time, easily gain attention from the fans

-good use of the Halloween period (also China's Golden Week) to do the promotion   

written by yanko@Oct 2011

Levis - Go Forth

Levi’s has launched a new campaign, titled Go Forth, which draws on the brand's heritage as the quintessential American jeans.

The campaign will run across TV, print, and digital, its refresh and reinvent the idea of a pioneering spirit for the times in which we live. 

Levi’s pay homage to the pioneer spirit. It states ‘I am the new American pioneer, looking forward, never back. No longer content to wait for better times… I will work for better times. ‘Cause no one built this country in suits.’

How Innovative?

The Levi's brand has been incoherent in the last few years, having lost the strong position. Go Forth, the first campaign has tried to inject some of the sexiness previously associated with the brand by referencing its history.

This promotion campaign is launching around the world. This promotion is different from other promotion campaign. For example, H&M crossover with Jimmy Choo or invite Madonna to design a fashion line. However, Levi’s hold a global campaign in different city. The Go Forth TV commercials challenges their views on political and social values, Go Forth’s pioneers discover a new world by their own.

                                        Levis Store from Tsim Sha Tsui

It's Okay to put shoes on the Coffee Table?

Christian Louboutin's trademark glossy red soles are an undisputed stamp of fashion excellence. Since the launch of his exquisite eponymous label in 1991, the French designer has stayed true to his goal - to 'make shoes that are like jewels'. From razor-sharp stilettos to lace-up boots and studded sneakers, Christian Louboutin is every woman's go-to for heavenly heels and covetable accessories.

Their second boutique in Hong Kong.Red is always the significant sign of CL.

    The fashion world is celebrating many milestone birthdays this year; some designers have been around for almost a decade, others are a young and spry 20. Any celebration wouldn’t be the same without some super sexy shoes thrown in the mix, which brings us to one of our favorites, Christian Louboutin. After painting a stiletto with red nail polish two decades ago, the designer is celebrating his 20th birthday in the biz with his first ever coffee table book.

Shoes on the Coffee Table?

   It is not physically putting the shoes on the coffee table.It is all about the Christian Louboutin 20th Anniversary Book.

   Christian Louboutin is launching his first ever book, a beautiful coffee table tome spanning his work and inspirations from the past 20 years.

The self-titled book coincides with Louboutin’s 20th anniversary, and features the designers most iconic creations as well as an insight into his influences via an in-depth interview and photos from his personal archive , he also highlights which shoes have played a vital role in the history of the brand.



The book devide into 6 chapters:

Ch.1- Louboutin's biography
Ch.2 - features the Louboutin boutiques around the world showcasing the varied and interior designs and displays;

Ch.3-  "20 years of design" and highlights his shoe designs from over the years 

Ch.4 - features the spectacular interiors of Louboutin's homes in Paris and Luxor, Egypt

Ch.5 -his creative collaborations with David Lynch;

Ch.6- a complete catalogue raisonne of his work, with photos of all 120 shoe designs

“Rizzoli approached me to work on a book together and it happened to be perfect timing as my 20th anniversary was approaching,” Louboutin told Vogue UK.

Christian Louboutin, the book, is a work of art in itself – a five-piece fold-out cover, bound in pink faux leather; a magical interior pop-up and gilded pages – and comprises five chapters spanning the designer’s life, his shoes, the places they were created and his 20 years of design.

In our common sense , shoes are something we step on it, something stick on the ground as they seldom leave the ground.However ,Christian Louboutin doesn't thinkso .He appreciate each shoes and treat them as art work .It is not hard to find that he would like to put shoes everywhere in stead of ground and let as many audience as can appreciate them as possible.

2011 ads of Christian Louboutin, shoes on the table with candies!

2011 ads , 'make shoes that are like jewels' by Christian Louboutin'
and he really done it.

Window display of store in Habour City,shoes inside ladies hair!

Actually , putting shoes on the coffee table is not a new concept towards Christian Louboutin,but to we, it is really new and draw our attention.Attracted by the lovely package of the book, we will then start the exploration of 20 years story and the Christian Louboutin's world.

Therefore, It's Okay to put shoes on the Coffee Table?
The answer is surely: YES!

Cheers! Chivas Regal and Vivienne Westwood !

These day,even though you are not a wine person,you may still have noticed this news:

The Crossover of wine and fashion----
Chivas Regal in the design by Vivienne Westwood!



Article that i found in the newest issue of <<MR>>,
in fact this crossover also catches eyes of ladies!!
Oh my god look how beautiful it is!



To unveil its limited edition 18 Year Old,Chivas Regal has teamed up the inimitable VW at London Fashion Week.There are only 2,500 bottles of this beautiful design,priced at USD495 duty-free.Vivienne designed the bottle jacket in a three-piece coat featuring the Union Flag dating back to 1801.

This is part of Chivas Regal's fashionable collaborations with a whole host of designers from Christian Lacroix and the late Alexander McQueen in the past.



Chivas Regal 18 Year Old by Christian Lacroix
Chivas Regal 18 Year Old by Christian Lacroix features a lavish, brocade presentation box in French jacquard, with a mirrored interior, while the familiar Chivas label on the bottle is also embroidered in jacquard.
As you may not know,Chivas Regal is a blended Scotch whisky produced by Chivas Brothers, owned by Pernod Ricard. According to the brand packaging, Chivas Brothers was first established in 1801 in Aberdeen, Scotland. It is the market-leading Scotch whisky aged 12 years and above in Europe and Asia Pacific.Chivas Regal sales have grown by 61% between 2002 and 2008.Chivas Regal has been doing excellent and always able to create noise in marketing.

In 2009, Chivas Regal launched a new global advertising campaign, to run across all continents.
'Live with Chivalry' was created by the Euro RSCG advertising agency. The campaign features TV, press, and outdoor advertising.Chivas Regal also sponsored The Black Eyed Peas', Robbie Williams', Beyoncé's, and Christina Aguilera's tours in Asia.You can see that Chivas Regal is never satisfied in promoting her product qualities,but also to upgrade her status in the wine industry by Crossover with characters that from non-wine industry.She has long tried to build up a more eye-catching image and personality.Chivas Regal is trendy ,fashionable,but also classic.

And this time,Fashion industry will be the target field of her.

Back to the design of this VW design,the following are some closer looks.

The gift box,simple and luxurious !

Chivas Regal 18 Year Old by Vivienne Westwood bottle bags is a sophisticated design made of  by collage of 4 hand-cut twill fabric ,with delicate gold embroidery. 

 follow the design details  of Vivienne Westwood accessories, bottle bags coupled with printed  Vivienne Westwood signs of blue and gold Saturn badge. In addition, the bottom of each bottle bags printed with a unique number for each authenticity. 



The flash



inside



The coat



Westwood uses her expertise in tailoring and cutting, re-imagining the bottle as a figure to be adorned to create a luxurious and unique three-piece coat in true Vivienne Westwood style.

Her design are always able to "wow" you up.
Impressive and beautiful.

Our dear  Vivienne Westwood said: “I am English, so it is impossible for me to ignore British culture in my designs. It is really very satisfying to interpret some of my designs into other mediums beyond fashion.”

Just these words can already push a fan of her to buy this limited edition,even he/she may not drink!

Some may think that the biggest winner of this promotion is Chivas Regal,

However to my opinion, The brand ,Vivienne Westwood should be the one!

For example:

1. The design of this bottle bag is simple but complex,luxurious but not exaggerated.
It totally shows the intelligent and creativity of the designer.If you are a fan of this brand,aren't you proud to say "I AM A FAN OF VIVIENNE WESTWOOD!" ? if you have not been a fan of it,aren't you amazed by the design and start appreciating this brand?

Fashionholics are proud of joining the VW CR private dinner night.

2.This promotion campaign has created noise in the fashion industry and the media.

3.The status of VW is ensured,once again.

4.Who can imagine of this successful crossover of bottle bags ,between wine and fashion?
It is like Vivienne Westwood ,always amaze you without telling you in advance!

This promotion scheme is at the end in a win-win situation.

For Chivas Regal , it creates noise.Now every fashionholic know Chivas Regal .

For Vivienne Westwood,

it once again shows the creativity and unpredictable of Vivienne Westwood.

Innovative components:
1. Crossover between wine and fashion brand.
The image of Chivas Regal is luxury and passionate ,which matches the style of Vivienne Westwood,luxury and creative,always unpredictable and new.

2.Use this step to enlarge the female market of CR.

3.The design and cutting of bottle bag has shown the creativity and strength of VW.
A different way of affirmation  ,other than just focusing in the design of clothings.

Vivienne Westwood,You are always the love of fashion lovers.

For more information,
please visit the official website of Chivas Regal.   

WRITTEN BY KIA @OCT.2011

www.chivas.com

Now,go and buy this limited edition !

Louis Vuitton and Art - 30 hotel labels

When talking about the luxury brand Louis Vuitton, most of people are thinking of the monogram bag, women's wear and men's wear. However, Louis Vuitton is one of the luxury brand bridging Art and Fashion.

Luxury brand Louis Vuitton has released a set of hotel labels which celebrate the art of travel. Thirty adhesive postcards from the brand's archive feature what are described as "the great hotels of the world, from the Plazza Athénée in Paris to the Astor House in Shanghai"

 

 

Many decades ago, there was a tradition of sticking these hotel labels on the trunks and luggage of travellers.

Affixed to trunks and luggage, these colorful, uniquely designed labels provided insight into their owners’ travels.

In addition to the beautiful book “Louis Vuitton 100 legendary trunks” the brand publishes 30 postcards reproducing 30 hotel labels (traditionally stuck to travelers’ luggage) from its private collection.

How innovative ?

•  Run out of the traditional frame - the promotion is not just focus on the luxury bags and garments but Art.If you go to the harbor City LV store, you can see a corner just for a book shop.In general, customers may not pay attention about this little corner. However, they put the Art products in the window display.It attracts more people pay attention to this kinds of products.
• Louis Vuitton focus on the aesthetic Art products- Can you imagine that you can buy a booklet,postcards and city guide in Louis Vuitton Store? they spend a space and labor in this book shop.Its not to increase the profit but just enhance the store image.
• 30 hotel labels-  There is the stamp of the means of the journeys made, of trips taken. In a few decades, it just rich people can live in hotel. Hotel will stick a stickers on the luggage. When you carry a luggage with more labels. it represents you are richer. This concept is totally match with the Luxury brand Louis Vuitton image. 

This is the window display from Louis Vuitton specialty store in Harbor City

                    

                This is the window display from Louis Vuitton specialty store in Harbor City