Follow The Colors

Haven't been LCX for a long time.
But being impressed by the  exhibition holding, I am sure I will go there more freqently as I don't want miss any specal event there.

What the exhibition is ?

That 's ''Follow The Colors" which is graffiti art exhition by CEET FOUAD.
'WoW! Beautiful colour art piece." when these eye-catching art work appears in front of  my view.

It is graffiti art exhibition at entrance of  LCX by CEET FOUAD.
CEET FOUAD,a face of the world's leading graffiti and contemporary artist from France,whose work is shown in numerous international graffiti and art exhibitions around the globe .

Combining habourview eateries with hip fashion and accessories,stylish beauty and lifestyle chic,LCX delivers a premiumbrand concenpt to the customer, creationg an unparalleled shopping experience.

This exhibition are prefectly matched  the image of LCX.

leaflets of the art exhibition

CEET FOUAD ,who colour up LCX with his graffiti talents ,came LCX!
-Live Graffiti Performace @24 Sep,2011,3-5 pm


So..Get yourself prepared for this expressive art exhibition at LCX!

-15 Sep -10Oct,2011
Level 3 Ocean Terminal Harbour City TsimShaTsui

Innovative parts:

 1  LCX is Hong Kong 's foremost fashion store, complementing its vibrant mix of cutting edge brands, it located in Habour City which is the biggest shopping mall in Hong Kong and all stores there are luxary brands.Lcx in HC are the only part selling some brands target on younger generation.
  Therefore it is important to catch up youngsters' trends ,draw their attention in order to increase the traffic flow .By holding colourful exhibition at the extrance of LCX , it really generate traffic flow to LCX, many youngsters are jsut like me, attracting by the exhibition and after looking around the exhibition ,just take a look at LCX and finally  brought something when I leave. And its goal acheive!

2 In order fully utilise the space in the mall ,many of them will put some decoration in vacant space ,and usually these are some dummies wearing products that are available to buy within the malls, e.g. The One , Festival Walk in order to increase sales.
However , theme of exhibition in LCX which are no directly linkage of merchandise within LCX, but still, not only help rise sales volume,and more importantly, it also helps to enhance its image .

JOYCE CAST YOUR VOTE

                      Even if you are not interest in fashion and clothing, I still believe you never feel strange of Joyce, a pioneer in luxury retail. It is the first to introduce international designers and the most esteemed fashion house to Hong Kong. What's a good news that a new shop is coming soon in the Lee Gardens JOYCE, carrying a wide variety of leading fashion, accessories and cosmetics brands.         

   

                              To celebrate the opening of JOYCE the Lee Garden, JOYCE is holding a innovative promotion which arouse a high attention to everyone. They are taking to to the streets to search for HONG KONG's most stylish residents.Between October 5 and 16, a creative booth is set up outside the Lee Garden where fashion icons, celebrities, stylists and Hong Kong's best dressed from the streets are welcomed to take snapshots outside the booth.

                                                   
                         

                  The top ranking 30 stylists will win a MIHARAYASUHIRO camera and be photographed by New York based photographer Efik Madigan Heck for an exhibition that will be unveiled at the opening cocktail.

                These images will be upload on JOYCE.com and Facbook for JOYCE fans and friends to tag, vote and "Like" their favourites.

Innovative Components:

1. Snap shot is not a new thing, but it's a new for fusing in fashion promotion. In Hong  Kong, to enhance the awareness of one shop grand opening, a traditional promotion may release the opening news on the magazines, invite the celebrities to come and support. As More and more Hong Kong people are addicted to photography and shot snap shots, JOYCE observed these habits and created a vote to cater the people lifestyles.

2. Using an advanced social network. Nowadays, the Internet is a successful tools to arouse a wide attention. The vote programme can be connected with the Facebook, twitter and also weibo. People can share the snap shot they like through the social media. It is not only convenient for every user, but also channel the news so fast via the social network.

WRITTEN BY YANMI TSANG MEI YAN @2011

Adidas Originals ‘All Originals’ Iconics

We were just sent info on the amazing new adidas Originals campaign for fall winter 2011. Using some of their most well known fans, the campaign features adidas icons – Snoop Dogg, Dwight Howard, Josh Smith, Big Sean, Jeremy Scott and Sky Ferreira – set against the brand’s legendary footwear, apparel and several key American locations.

Originals identifies the campaign as their “Iconic’s product range” and includes the famed Superstar, Gazelle, Samoa and Campus. The concept was to both celebrate Original’s streetwear heritage and to “speak to the high school consumer,” letting them know that their “products and the people who wear them are all Originals.”

Unveiled at this year’s Lollapalooza, we now have the Originals ‘All Originals’ campaign video here. Enjoy and look for adidas Originals this fall.

THE ADVERTISMENT OF THIS NEW CAMPAIGN SCANNED BY ME FROM "milk" MAGAZINE

Eason Chan Yik Shun, the prominent singer is the representative of HK. Eason has been praised by critics and fellow musicians alike as one of the top singers of his generation. Since the very beginning of his career, Eason has been one of the favorites to lead the new generation of Cantopop. He has been described as a breath of fresh air in the HK music scene. Over the last ten years, Eason Chan emerged as the leading male singer of his generation, fulfilling his role as an innovator and a leader in the HK music scene, winning prestigious awards one after another. Eason Chan has also been successful in his work in the Mandopop scene. He has won numerous awards in both Mainland and Taiwan, most notably Taiwan's Golden Melody Awards.His music and image is unique and it is match Adidas Originals’ brand personality.

In fact, Adidas Originals is a line of casual sports apparel, and is the heritage line of Adidas The brand uses the famous Trefoil logo, which was originally used on all adidas products until the company decided in 1997 that the trefoil logo would thereafter only be used on heritage products, and was replaced on other products by the Performance logo, which has previously been used on the "Equipment" range of products since 1991. Adidas Originals covers sports fashion styles with strong references to the decades between the 1940s to 1980s. The brand has a distinctively retro old school feel.

promotion shoots of Eason

The ice-cream van is original in the territory,it is match with the campaign 

Innovative parts:
-crossover w/ the famous celebrities from different industry like Music, Fashion can gain youngsters attention as youngsters are their target customers. As the brand has long history, those celebrities could add some fresh feeling to the consumers .That’s why the slogan is” All originals, stay fresh”. Fresh is what those celebrities can offer to the brand.

-Celebrities can represent the spirit of Adidas Originals since they are all innovative, unique and original. For example: Snoop Dogg, the American rapper, record producer, actor, entrepreneur and marijuana activist, is well known as a rapper in the West Coast hip hop scene. and for being one of Dr Dre's most notable protégés, his voice and image is special and which is easily recognize.


Apart from the music industry, Jeremy Scott is the “All Originals” representative from the fashion industry, who is famous by his outrageous designs. Karl Lagerfeld have mentioned in the newspaper "Le Monde" that Scott was the only designer who could ever succeed him in Chanel.

The “All Originals” campaign has already created a winning situation among Adidas Originals and those innovative celebrities.



-The campaign had successfully promoted a very positive message “Be originals ,be yourself” to all youngsters by choosing the right celebrities while promoting their new collections.

Being original is the base of innovative.

written by yanko@Oct 2011