Follow The Colors

Haven't been LCX for a long time.
But being impressed by the  exhibition holding, I am sure I will go there more freqently as I don't want miss any specal event there.

What the exhibition is ?

That 's ''Follow The Colors" which is graffiti art exhition by CEET FOUAD.
'WoW! Beautiful colour art piece." when these eye-catching art work appears in front of  my view.

It is graffiti art exhibition at entrance of  LCX by CEET FOUAD.
CEET FOUAD,a face of the world's leading graffiti and contemporary artist from France,whose work is shown in numerous international graffiti and art exhibitions around the globe .

Combining habourview eateries with hip fashion and accessories,stylish beauty and lifestyle chic,LCX delivers a premiumbrand concenpt to the customer, creationg an unparalleled shopping experience.

This exhibition are prefectly matched  the image of LCX.

leaflets of the art exhibition

CEET FOUAD ,who colour up LCX with his graffiti talents ,came LCX!
-Live Graffiti Performace @24 Sep,2011,3-5 pm


So..Get yourself prepared for this expressive art exhibition at LCX!

-15 Sep -10Oct,2011
Level 3 Ocean Terminal Harbour City TsimShaTsui

Innovative parts:

 1  LCX is Hong Kong 's foremost fashion store, complementing its vibrant mix of cutting edge brands, it located in Habour City which is the biggest shopping mall in Hong Kong and all stores there are luxary brands.Lcx in HC are the only part selling some brands target on younger generation.
  Therefore it is important to catch up youngsters' trends ,draw their attention in order to increase the traffic flow .By holding colourful exhibition at the extrance of LCX , it really generate traffic flow to LCX, many youngsters are jsut like me, attracting by the exhibition and after looking around the exhibition ,just take a look at LCX and finally  brought something when I leave. And its goal acheive!

2 In order fully utilise the space in the mall ,many of them will put some decoration in vacant space ,and usually these are some dummies wearing products that are available to buy within the malls, e.g. The One , Festival Walk in order to increase sales.
However , theme of exhibition in LCX which are no directly linkage of merchandise within LCX, but still, not only help rise sales volume,and more importantly, it also helps to enhance its image .