Adidas Originals ‘All Originals’ Iconics

We were just sent info on the amazing new adidas Originals campaign for fall winter 2011. Using some of their most well known fans, the campaign features adidas icons – Snoop Dogg, Dwight Howard, Josh Smith, Big Sean, Jeremy Scott and Sky Ferreira – set against the brand’s legendary footwear, apparel and several key American locations.

Originals identifies the campaign as their “Iconic’s product range” and includes the famed Superstar, Gazelle, Samoa and Campus. The concept was to both celebrate Original’s streetwear heritage and to “speak to the high school consumer,” letting them know that their “products and the people who wear them are all Originals.”

Unveiled at this year’s Lollapalooza, we now have the Originals ‘All Originals’ campaign video here. Enjoy and look for adidas Originals this fall.

THE ADVERTISMENT OF THIS NEW CAMPAIGN SCANNED BY ME FROM "milk" MAGAZINE

Eason Chan Yik Shun, the prominent singer is the representative of HK. Eason has been praised by critics and fellow musicians alike as one of the top singers of his generation. Since the very beginning of his career, Eason has been one of the favorites to lead the new generation of Cantopop. He has been described as a breath of fresh air in the HK music scene. Over the last ten years, Eason Chan emerged as the leading male singer of his generation, fulfilling his role as an innovator and a leader in the HK music scene, winning prestigious awards one after another. Eason Chan has also been successful in his work in the Mandopop scene. He has won numerous awards in both Mainland and Taiwan, most notably Taiwan's Golden Melody Awards.His music and image is unique and it is match Adidas Originals’ brand personality.

In fact, Adidas Originals is a line of casual sports apparel, and is the heritage line of Adidas The brand uses the famous Trefoil logo, which was originally used on all adidas products until the company decided in 1997 that the trefoil logo would thereafter only be used on heritage products, and was replaced on other products by the Performance logo, which has previously been used on the "Equipment" range of products since 1991. Adidas Originals covers sports fashion styles with strong references to the decades between the 1940s to 1980s. The brand has a distinctively retro old school feel.

promotion shoots of Eason

The ice-cream van is original in the territory,it is match with the campaign 

Innovative parts:
-crossover w/ the famous celebrities from different industry like Music, Fashion can gain youngsters attention as youngsters are their target customers. As the brand has long history, those celebrities could add some fresh feeling to the consumers .That’s why the slogan is” All originals, stay fresh”. Fresh is what those celebrities can offer to the brand.

-Celebrities can represent the spirit of Adidas Originals since they are all innovative, unique and original. For example: Snoop Dogg, the American rapper, record producer, actor, entrepreneur and marijuana activist, is well known as a rapper in the West Coast hip hop scene. and for being one of Dr Dre's most notable protégés, his voice and image is special and which is easily recognize.


Apart from the music industry, Jeremy Scott is the “All Originals” representative from the fashion industry, who is famous by his outrageous designs. Karl Lagerfeld have mentioned in the newspaper "Le Monde" that Scott was the only designer who could ever succeed him in Chanel.

The “All Originals” campaign has already created a winning situation among Adidas Originals and those innovative celebrities.



-The campaign had successfully promoted a very positive message “Be originals ,be yourself” to all youngsters by choosing the right celebrities while promoting their new collections.

Being original is the base of innovative.

written by yanko@Oct 2011