Even if you are not interest in fashion and clothing, I still believe you never feel strange of Joyce, a pioneer in luxury retail. It is the first to introduce international designers and the most esteemed fashion house to Hong Kong. What's a good news that a new shop is coming soon in the Lee Gardens JOYCE, carrying a wide variety of leading fashion, accessories and cosmetics brands.
To celebrate the opening of JOYCE the Lee Garden, JOYCE is holding a innovative promotion which arouse a high attention to everyone. They are taking to to the streets to search for HONG KONG's most stylish residents.Between October 5 and 16, a creative booth is set up outside the Lee Garden where fashion icons, celebrities, stylists and Hong Kong's best dressed from the streets are welcomed to take snapshots outside the booth.
These images will be upload on JOYCE.com and Facbook for JOYCE fans and friends to tag, vote and "Like" their favourites.
Innovative Components:
1. Snap shot is not a new thing, but it's a new for fusing in fashion promotion. In Hong Kong, to enhance the awareness of one shop grand opening, a traditional promotion may release the opening news on the magazines, invite the celebrities to come and support. As More and more Hong Kong people are addicted to photography and shot snap shots, JOYCE observed these habits and created a vote to cater the people lifestyles.
2. Using an advanced social network. Nowadays, the Internet is a successful tools to arouse a wide attention. The vote programme can be connected with the Facebook, twitter and also weibo. People can share the snap shot they like through the social media. It is not only convenient for every user, but also channel the news so fast via the social network.
WRITTEN BY YANMI TSANG MEI YAN @2011
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